RAISON Home: a family business
Claude Raison decides to sell fitted kitchens, a new trend in France, in his 2 stores in Britany (France).
Claude Raison creates a new concept, “Cuisines Raison”, because he understood that to design the best kitchen, you require a real exchange with the customer at home. No more showrooms.
It was in 1996 that Claude Raison launches Cuisines Raison franchise with a pilot in Nantes. They only sold fully equipped kitchens.
First franchisee Cuisines Raison in February 2000 in Clermont-Ferrand (France).
Laurent Raison, Claude’s son, takes the leadership of Cuisines Raison
with already 19 established franchisees in France.
Laurent launches Raison Home UK Ltd in the UK and Cuisines Raison in Mauritius.
In January 2018, the French territory has 97 franchisees with the opening of Cuisines Raison Belgium, Switzerland and Luxembourg